We initially used MessagePro Office for simple reminders to policy holders for routine items. However, we have found it to be very effective for business development as well. By far the biggest payoff is the increase in efficiency and morale of our employees—demanding they make 50 plus calls a day is a nice objective but with almost 80% of calls not answered—well, they never hit 50. It’s still a top-end target but we know that texting has a multiplying effect on our communications productivity.