We are always on the lookout for innovative uses of text messaging and Business SMS. The Australian Red Cross Blood Service uses texting to encourage people to donate more often to save lives.
Text messages help donations frequency double in New South Wales
People who roll up their sleeves to donate whole blood or platelets are now sent a text message telling them at which hospital their blood was used. Australian Red Cross Blood Service spokeswoman Jemma Falkenmire said when the campaign was trialed in New South Wales last year, donation frequency doubled. “We were overwhelmed — we received more than 10,000 positive responses from our donors almost as soon as we implemented it, which is what motivated us to roll it out nationally,” she said.
“We know that people come in to donate blood — not only to save lives but because they feel good when they do it — so that text message is really a reminder of that good feeling of what it was like to save lives.”