The Impatient Customer And Business Texting

The Culture of Impatience

The growing culture of impatience and instant gratification continues to impact every business. It doesn’t matter if you are in retail, a service business, or provide a support service. Increasingly, customers want what they want, and they want it now.  Think with Google reports that there has been a 200% increase in mobile searches for “open” + “now” + “near me” in the last two years. Business Texting may be the technology you need to address the continuing need to respond to customer NOW!

Speed Is No Longer An Option

When it comes to responding to customer queries, speed is no longer a luxury. Being able to respond to customer requests in real-time has gone from a “nice-to-have” to a “need-to-have”.  Responding quickly to a customer request is essential. No doing so can cause the customer to feel that they have had a “bad experience” with a company or brand.

According to research by Bold360 and Ovum, 82% of customers reported that they have “stopped doing business with a brand following a bad experience.”

Business Texting Facts

By adding business texting to your communications strategy, you can respond quickly to any customer request.  These facts about business texting show that for many, it is the preferred way to communicate.

• According to FranchiseHelp, 90% of business leads would rather receive a text message than a phone call.
• More than 50% of consumers would rather text for customer support than call.
• Only 30% of consumers report actually receiving texts from the companies they patronize. This is despite stating that they would be open to receiving them.
• According to Harris Interactive, 64% of consumers are likely to perceive a company contacting them by text in a positive light.

With a business texting solution from MessagePro, text messages are unbundled any individual device. Anyone logged into the web or mobile application can respond to an inbound text from a customer or prospect. Certain keywords can trigger automatic, instant responses. Visit https://www.messagepro.com/products/office/ to find out more, request more information, or schedule a demo.